DemeCare® is a new range of natural gums for the formulation of clean, organic and sustainable cosmetics.

Our innovative range is composed of 12 products based on acacia gum, sterculia gum, and their blends which are patent pending. Each product offers various functional properties and is available organic.

DemeCare®, based on Alland & Robert’s expertise of natural gums

Alland & Robert has in-depth expertise in the functional properties of natural gums, and we believe our expertise, combined with the high-quality of our products, can be beneficial to cosmetics formulators.

According to Lucie Birchler, cosmetic expert in the R&D team of Alland & Robert, “the properties of natural gums are manifold: they can therefore be used to great advantage as emulsifiers, texturing agents, tightening agents, technological aids, film-forming agents, suspensoid agents and sensory improvers.”

After extensive applicative research and a lot of testing our laboratory, we were able to determine the combination of natural gums suitable for each expected properties in cosmetic products. Today, we are beyond excited that our research allowed us to create DemeCare®, the perfect range for the formulation of natural and safe cosmetics.

Natural gums have numerous functional properties…

…including properties essential to the formulations of natural cosmetic products such as skincare, cleansing gels and make-up. From mascaras, eye-liners and lipsticks to lotions by way of creams and haircare products, vegetal gums in general and acacia gum in particular, are considered by formulators as natural, completely harmless and healthy ingredients.

Thanks to their viscosity and rheological and texturing properties, they bring
stability and texture to cosmetics. They can also be used as emulsifiers in lotions or serums which require specific textures.

Loredana Dattilo, General manager at Grif Cosmetics, said: “Acacia gum enriches the consistency and coating ability of mascaras, for example. It helps with emulsification when combined with other natural surfactants for liquid foundations. More generally, the touch is more “melting” in the presence of acacia gum and the difference is noticeable in the comparative tests we carried out.“

A growing and changing market

In ten years, the cosmetics market has changed completely. Consumers are now looking for natural, simple and ethical products that are good for them and the planet. More transparency and responsibility is expected from brands, which must reformulate or create beauty products and cosmetic that fit these expectations.

The properties of natural gums make it possible to respond to the evolution of recent societal trends, in all their diversity. A real miracle product, they combine nutritional, functional and also environmental benefits. In order to answer this expectation for transparency, DemeCare® products are organic and Cosmos certified, and the receive the maximum rating according to the ISO 16128 Standard, which defines the ingredients of natural and organic cosmetics.

Interested in DemeCare® ?

Alland & Robert finished the year 2021 with a 10.4% increase in  turnover. This was driven by the overall rise in demand for acacia gum. In 2022, we will continue our growth in new markets. Here is an overview our (many!) current and future projects.

A new production line, expanded product ranges, and recognition of the nutritional qualities of acacia gum are some of the developments and projects which will shape the coming months at Alland & Robert.

To support our intense activity in 2021, we have already recruited twenty employees in the R&D, Production, Quality, Logistics and Sales teams. This trend is set to continue.

A fourth production line to be built in Normandy

In 2022, Alland & Robert will begin constructing its fourth production line in its Saint-Aubin-sur-Gaillon factory in the department of Eure. “The €11 million investment we announced at the end of 2020 is coming to fruition. This project will ultimately increase our production capacity by 45%, of natural gums.” adds Charles Alland, deputy general director.

The launch of DemeCare®, a new range of natural gums for cosmetics – COSMOS certified !

The Demecare® range features twelve products made with two natural gums, gum sterculia and gum acacia. Since it was founded, Alland & Robert
has been developing a comprehensive knowledge of natural, plant-based gums. Alland & Robert is now providing its expertise to cosmetics brands for the formulation of clean, sustainable, organic skincare and beauty products to address the needs of today’s consumers.

The United States Food & Drug Administration (FDA) recognises the nutritional qualities of acacia gum

At the end of December 2021, the FDA announced that it intended to include acacia gum in the FDA definition of dietary fibre, rubberstamping the results of several clinical studies by a working group of manufacturers including Alland & Robert. Two specialist clinical nutrition laboratories, including a university, designed and conducted these tests. According to the studies, acacia gum specifically reduces blood glucose and insulin levels when included in meals with carbohydrates. “This FDA decision will be felt beyond the United States as many countries apply the FDA guidelines in their local markets. It also confirms the benefits of acacia gum on human health,” explains Violaine Fauvarque, communications and marketing manager.

Acacia gum can improve the nutri-score of biscuits from C to A

Following its study into the gut health benefits of acacia gum (insert link), Alland
& Robert conducted various trials on biscuit formulations. We wanted to demonstrate that acacia gum helps formulate healthy and natural biscuits. The key finding of the trials was that the Nutri-Score of a classic multigrain biscuit recipe improved from C to A, the best rating, as sugar was reduced by 30% and acacia gum was introduced.
Acacia gum also had a positive impact on the texture, crunchiness, and  crumbliness of biscuits. In nutritional terms, acacia gum enhances them with prebiotic fibre with high digestive tolerance, which is particularly useful for people with irritable bowel syndrome or who are sensitive to the presence of FODMAPs. This will whet the appetite of manufacturers in the extremely promising biscuit market, who are always looking for innovations to improve their recipes.

Concrete commitments to combat global warming

Alland & Robert also intends to bolster its short-term environmental  commitment. By 2025, the company will reduce its greenhouse gas emissions per kilogram of processed rubber by a fifth. “These objectives are specific and realistic, and are in line with the 2015 Paris Agreement,” explains Violaine Fauvarque, communications and marketing manager. To this end, the firm has established a concrete action plan based on its carbon footprint updated in 2020. Several levers will be used, and will concern freight, packaging, and training staff to adopt green habits. The biggest progress will be made in reducing greenhouse gas emissions in the production workshops. At the same time, Alland & Robert is continuing its reforestation initiative in the Sahel and its investment in the Great Green Wall through the Alland Company Foundation. This African project is designed to create a “green barrier” to the desert by planting trees over 8,000 km in around twenty African countries. This initiative has allowed Alland & Robert to plant over 8,000 trees since 2020 and it has been able to support projects that help local communities live off forest products.

French market supported by agreement with new distributor

To undergird its growth in France, Alland & Robert signed an agreement with Firmalis at the end of 2021. Firmalis specialises in the distribution of speciality ingredients and flavours to the food and nutraceutical sectors. Its teams will complement those of Alland & Robert in France. As well as supporting business
development, Firmalis will be able to offer customers tailored and proactive solutions.