Accross Beauty & Care segments, we have mastered the art of adding value and pleasure, with natural, plant-based, and scientifically-backed solutions. Our innovative range DemeCare® brings nature and innovation at the forefront of consumers' experiences.
Bringing together naturalness with functional and environmental benefits, our Demecare® range meets consumers’ desire for natural, simple and ethical skincare and beauty products with shorter ingredient lists backed by science.
All the products in the Demecare® range are made from two plant-based gums: sterculia gum (sterculia urens gum) and acacia gum (acacia Senegal gum and acacia Seyal gum). The exudates are collected directly from trees and combined in our patented blend.
Fonctional properties and versatility of applications
Acacia and sterculia gums have amazing properties that are ideal for formulating natural care products, from cleansing gels to mascara and haircare products. These plant-based gums are considered natural, completely safe ingredients.
With viscosity, rheological and texturing properties, they bring stability and texture to cosmetics. They can also be used as emulsifiers in lotions and serums that require specific textures.
Natural gums are at the forefront of trends in the cosmetics market. With multiple properties, they can replace commonly used additives and simplify formulas – as consumers increasingly look for cleaner labels and simpler formulas.
Combining high quality and deep expertise
Drawing on expertise and applicative research in natural gums, we have created a dedicated range to formulate safe, natural cosmetics. In our fully equipped laboratory, our R&D teams experimented with different gums and compositions in various cosmetic bases to develop the most effective, relevant range possible.
Designed to meet demanding criteria
- Acacia and sterculia gum get the maximum rating according to the ISO 16128 standard – which defines ingredients in natural and organic cosmetics
- All products in the Demecare® range are also available in an organic COSMO-certified version
Natural gums with positive environmental impact!
Acacia and sterculia gums are exudated and collected directly from the trees, without any chemical changes or processes. The gums are transformed into an easy-to-use powder, while retaining their intrinsic characteristics – making them a product of choice for companies looking to develop (and consumers looking to buy) simple, natural products.
Mainly harvested in the Sahel region of Africa, natural gums are sustainable. Harvesting is done by hand and provides income for local communities in the “gum belt”. The acacia and sterculia trees have a positive impact on soil fertility and local biodiversity. They help regulate water cycles, restore degraded land and prevent desertification.
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